Bergen County Christian Academy is a Preschool through 12th grade Christian School in Hackensack, New Jersey..
A New Vision
Bergen County Christian Academy has been in operation for nearly 50 years. In an effort to rebrand themselves, in 2020 I partnered with them to do a complete web design.
Targetting a New Audience
One of the biggest aspects of this project was to strategically create content geared towards prospective families. The former website had many target audiences such as current families, prospective families, students, parents, etc. Although this isn't necessarily a terrible approach to communicate, it must be done properly. As a result, we decided it would be best to create the website as a way to promote the school and mostly target prospective families.
Making a New Home
Because we changed the main website to target prospective families, we needed a place to communicate with current families of the school. In order to solve this problem, we created a portal for current students, parents, faculty, and staff. This is where these folks would be able to access documents, policies, and information targetted towards them. This was found to be particularly useful during the COVID-19 pandemic in Spring 2020.