After previously partnering with the sponsoring church–Hackensack Gospel Church, school leaders reached out to develop and design a new website that would effectively match their branding. This project consisted of rebranding, web design, and promotional materials. One of the biggest aspects for the new website was to strategically create content geared toward prospective families. The former website had many target audiences such as current families, prospective families, students, parents, etc. As a result, we decided it would be best to create the website as a way to promote the school and mostly engage with prospective families.
The old website had too much information. There were pages for current students, parents, and prospective families. This resulted in information overload for perspective families.